Their specific advise is:
Avoid the PIN pad
Consumers concerned about the scam should avoid PIN-based retail transactions, and chose instead to make signature-based, credit-card-style transactions when making purchases with debit or check cards at stores. That means pushing away the PIN pad and signing a receipt instead. Doing so will limit the number of computer systems where a PIN may end up in storage.
It is an advice that I plan on following. Unfortunately for retailers they pay a higher fee (close to 3%) when you make a Visa transaction instead of a debt-card transaction.